1.2B+
Weekly ChatGPT users
OpenAI announced more than 1.2 billion weekly users at its DevDay, up from more than 900 million in February 2026.
Source: OpenAI, DevDay, 29 September 2026
AI visibility · Beauty, health, luxury
Be found by humans. Be chosen by agents. Be the answer.
ChatGPT, Gemini and AI assistants now answer in place of search engines. AI Brand Echo measures what they say about your brand and builds the signals that make it visible, mentioned, then recommended.
The landscape
Your customers already
ask AI for advice
AI has entered the daily buying journey. It compares, advises and decides, and it is far from neutral about your brand.
51%
Of 14–29 year-olds use AI every week
In the United States, 22% use it daily and 29% weekly. Usage is stabilising while wariness grows.
Source: Gallup, March 2026
38%
Of “facial skincare” searches happen on ChatGPT
Rather than on Google. For contouring, the share rises to 41%. Beauty discovery already goes through AI.
Source: Spate, 2025
The challenge
What AI says
about you
AI draws on your content, press coverage, reviews and forums. It aggregates everything it finds to build a single answer, and often a single recommendation.
The question is no longer only “am I visible?” but “does my brand take part in the conversation, and what signals is it sending to AI?”
AI answers, it no longer lists
Your customers expect reasoned, personalised and fast answers. Where Google showed ten links, AI gives one answer.
New selection criteria
Contextual relevance, consistency between intent and answer, source authority and clarity of the signals your brand sends.
Your website is no longer enough
AI cross-checks your site with press, reviews and forums. Your brand's authority is also built outside your own channels.
Cited… or forgotten
If you do not feed these spaces with solid, regular content, AI will fill the gap, often with your competitors.
MYA's V.M.R. methodology
Visible, Mentioned,
Recommended
Being present in an AI answer is not enough. Developed by MYA, the V.M.R. methodology distinguishes three levels of presence, from the most discreet to the most decisive. Being mentioned builds awareness. Being recommended builds purchase intent.
Visible
Level 1 · Found
The brand appears in the ecosystem of the answer: cited sources, context, pages consulted. It exists for AI without being named as a choice.
Mentioned
Level 2 · Cited
The brand is named in the answer, among others. It is part of the conversation, but AI does not single it out.
Recommended
Level 3 · Chosen
AI explicitly advises the brand, puts it first or presents it as the best fit for the request. This is where the purchase decision is made.
We start from questions, not brands
We do not measure an entire universe of brands, which would make no sense. We measure what your customers really ask AI, then the brands AI selects to answer.
From humans to agents
Today, AI advises a person who decides. Tomorrow, agents will compare and buy on their behalf. In both cases the challenge is the same: moving from V to R, query by query, AI by AI.
Our method
A three-step
approach
AI Brand Echo builds on MYA's Global Search expertise (SEO and GEO) and its V.M.R. methodology. Content is the backbone: AI recommends what it understands. Matahari's PR work strengthens your brand's authority in the sources AI considers reliable.
Step 1
Diagnose
Know what AI says about you
LLMSEOV.M.R.
- V.M.R. score on your key queries, AI by AI
- Semantic territory: the words AI associates with your brand
- Analysis of the sources used: website, press, reviews, forums
- Competitor benchmark: who is recommended, on which questions
Step 2
Prioritise
Define the right levers
GEOContent
- Building a panel of 150 priority prompts tailored to your brand, its uses and its competitors
- Spotting vacant territories and gaps between AIs
- Content roadmap: answer pages, FAQs, guides and comparisons to create or optimise
- Plan for spokespeople and experts who strengthen your credibility
Step 3
Activate
Feed AI with reliable signals
ContentTechnicalPRUGC
- Content: recommendation pages by profile and use, structured FAQs
- Technical: schema.org structured data, llms.txt, Wikipedia where eligible
- Authority: AI-friendly press content, op-eds and experts
- Communities: reviews, forums, specialist blogs
- Measurement: V.M.R. tracking over time
AI Beauty Radar · Recurring rendezvous
What ChatGPT and Gemini
really recommend
Born from our talk at CEW France, the AI Beauty Radar measures, issue after issue, the beauty brands AI recommends for the big shopping moments. Latest issue published: Christmas gift sets 2026, on the French market.
150
prompts tested per AI: 115 ranked, 28 advice, 7 reviews
5
shopping universes, on ChatGPT and Gemini
51%
of ChatGPT's shopping answers name a retailer (2% in sun care)
80%
of Gemini's shopping answers name Sephora (31% for ChatGPT)
Issue #4, tested on 30 September 2026 on ChatGPT (gpt-5.6-luna) and Gemini (gemini-3.6-flash). Presence rate: share of the prompts in a universe in which the brand appears.
Coming next: #5 Dry and reactive winter skin (December 2026).
Frequently asked questions
AI visibility:
the essentials
What is GEO (Generative Engine Optimization)?
GEO covers the actions that make a brand visible in the answers of generative AI such as ChatGPT, Gemini, Perplexity or Google's AI Overviews. Where SEO aims for a place in a list of links, GEO aims for a place in the answer itself, ideally as a recommendation.
Does GEO replace SEO?
No, it extends it. AI relies in part on pages indexed by search engines, so a solid SEO foundation remains essential. GEO adds other requirements: clear positioning, content that answers customers' questions precisely, and credible third-party sources that talk about the brand.
What is the V.M.R. methodology?
Developed by MYA, it measures three levels of a brand's presence in an AI answer: Visible (present in the sources or context), Mentioned (named among others) and Recommended (explicitly advised or placed as first choice). The goal of AI Brand Echo is to move a brand from V to R on its priority queries.
How do you measure a brand's visibility in AI?
We start from the questions customers really ask, not from a list of brands. Each query is tested on several AIs, in a new conversation, then each answer is analysed with the V.M.R. methodology: presence, mention, recommendation, sources used and vocabulary associated with the brand.
Why don't ChatGPT and Gemini recommend the same brands?
The two AIs do not rely on the same sources or signals. In AI Beauty Radar #1, 36% of ChatGPT's answers name no brand, against 4% for Gemini, and the rankings diverge in every universe analysed. An AI visibility strategy must therefore speak to both.
Why does PR matter for AI?
To build their answers, AI cross-checks the brand's website with third-party sources it considers reliable: media, reviews, forums, encyclopaedias. An article that clearly positions a brand as the best choice for a given use carries more weight than the brand talking about itself.
What is the AI Beauty Radar?
It is MYA's recurring barometer of beauty brand visibility in AI, produced with Matahari and born from their talk at CEW France. The first issue, published in April 2026, covers Mother's Day gift sets: ChatGPT and Gemini, five shopping universes, French market. The target rhythm is one issue every two months, and upcoming issues are announced on the Radar page.
Which sectors is AI Brand Echo designed for?
Beauty, health and luxury brands, where credibility and recommendation weigh heavily in the purchase decision. The method applies to any brand whose customers ask AI before buying.
Two complementary expertises
The agencies
behind AI Brand Echo
MYA
Global Search agency (SEO + GEO) · Paris, Geneva, Barcelona
Since 2015, MYA has supported beauty, health and luxury brands on search. The agency developed the V.M.R. methodology that structures AI Brand Echo end to end: AI visibility diagnostic, priority queries, content strategy and technical optimisation. MYA designs and analyses the AI Beauty Radar. The agency has worked on Google's AI Overviews since their launch in Spain in March 2025, more than a year before they reached France in July 2026.
Diana Béraud & Xavier Lambert, co-founders
agence-mya.fr ↗Matahari
Communications agency · Paris
Matahari orchestrates brand voice across every channel. Within AI Brand Echo, its PR and editorial expertise strengthens your brand's authority in the media AI relies on.
Sophie Coront-Ducluzeau, founder · Marion Rebuffey, managing director
rpmatahari.com ↗One shared ambition: to be visible and credible in AI
Get in touch
Let's talk about
your brand
Want to know what ChatGPT and Gemini say about you today, and how to move from mentioned to recommended? Write to us.