AI Beauty Radar #1 · April 2026

Mother's Day gift sets 2026: what ChatGPT and Gemini recommend

First issue of the AI Beauty Radar: Mother's Day gift sets on the French market, tested on ChatGPT and Gemini across five shopping universes. The two AIs do not recommend the same brands.

Mother's Day touches many universes, from flowers to restaurants. We chose to focus on the one we know best: beauty.

Analysis by MYA, Global Search agency (SEO + GEO) · V.M.R. methodology (Visible, Mentioned, Recommended) · Google AI Overviews since March 2025

2

AIs tested: ChatGPT and Gemini

5

shopping universes analysed

36%

of ChatGPT answers name no brand

4%

for Gemini only

Tests run on 1 April 2026 on ChatGPT (GPT-5.3 Instant) and Gemini (Gemini 2.5 Flash), using prompts in French, with a new conversation for each prompt and only the first answer analysed. Presence rate measures the share of prompts in which a brand appears, either as a simple mention or a recommendation. Results provide an indication of brand visibility at the time of testing.

Ranking: Beauty gift set

ChatGPT
  1. 1Garnier35.7%
  2. 2Kérastase35.7%
  3. 3Nuxe35.7%
  4. 4The Body Shop28.6%
  5. 5L'Occitane28.6%
  6. 6L'Oréal Professionnel21.4%
  7. 7Yves Rocher21.4%
  8. 8Caudalie21.4%
  9. 9Sephora Collection14.3%
  10. 10Essence14.3%
Gemini
  1. 1Rituals100%
  2. 2Caudalie92.9%
  3. 3Nuxe57.1%
  4. 4Sephora57.1%
  5. 5Lancôme57.1%
  6. 6Rare Beauty50%
  7. 7Dior42.9%
  8. 8Blissim35.7%
  9. 9L'Occitane35.7%
  10. 10Drunk Elephant35.7%

ChatGPT names accessible, mass-market brands (Garnier, Kérastase and Nuxe tied at 35.7%), while Gemini pushes Rituals to 100% and Caudalie to 92.9%, two brands with a strong experiential identity.On a generic beauty gift set, the two AIs target neither the same customer nor the same budget: absent from one of them, your brand leaves a whole slice of the market untouched.

Ranking: Top gift sets

ChatGPT
  1. 1Dior36.8%
  2. 2Nuxe31.6%
  3. 3Caudalie31.6%
  4. 4Clarins26.3%
  5. 5La Roche-Posay26.3%
  6. 6Charlotte Tilbury26.3%
  7. 7Estée Lauder21.1%
  8. 8Lancôme21.1%
  9. 9Guerlain21.1%
  10. 10Bioderma21.1%
Gemini
  1. 1Dior63.2%
  2. 2Rituals63.2%
  3. 3Caudalie57.9%
  4. 4Lancôme52.6%
  5. 5Clarins47.4%
  6. 6Guerlain42.1%
  7. 7Chanel31.6%
  8. 8Sephora26.3%
  9. 9Rare Beauty26.3%
  10. 10Blissim26.3%

Dior is the only consensus: 1st on ChatGPT (36.8%) and on Gemini (63.2%). From 2nd place the two AIs diverge: ChatGPT picks Nuxe and Caudalie, Gemini lifts Rituals (63.2%), Lancôme (52.6%) and Guerlain (42.1%), which sits at the bottom of ChatGPT's top 10 (21.1%).Leading on one AI guarantees nothing on the other: visibility is played out on two separate fields.

Ranking: Pharmacy gift set

ChatGPT
  1. 1Avène56.2%
  2. 2La Roche-Posay50%
  3. 3Bioderma50%
  4. 4Caudalie31.2%
  5. 5Vichy25%
  6. 6Ducray25%
  7. 7Uriage25%
  8. 8Nuxe25%
  9. 9Klorane18.8%
  10. 10Topicrem18.8%
Gemini
  1. 1Caudalie81.2%
  2. 2Nuxe75%
  3. 3La Roche-Posay56.2%
  4. 4Filorga50%
  5. 5Vichy50%
  6. 6Sanoflore31.2%
  7. 7Roger & Gallet31.2%
  8. 8Avène31.2%
  9. 9SVR25%
  10. 10Lierac18.8%

The two AIs do not share a leader: Avène tops ChatGPT (56.2%) but falls to 31.2% on Gemini, where Caudalie leads at 81.2% ahead of Nuxe (75%).In a segment as competitive as pharmacy, AI recommendation is won brand by brand and AI by AI.

Ranking: Gift set for a 65-year-old mum

ChatGPT
  1. 1La Roche-Posay52.6%
  2. 2Avène42.1%
  3. 3Vichy36.8%
  4. 4Caudalie31.6%
  5. 5Nuxe31.6%
  6. 6Clarins21.1%
  7. 7Institut Esthederm15.8%
  8. 8Estée Lauder15.8%
  9. 9Lierac10.5%
  10. 10CeraVe10.5%
Gemini
  1. 1Clarins78.9%
  2. 2Caudalie73.7%
  3. 3Lancôme57.9%
  4. 4Rituals47.4%
  5. 5Vichy47.4%
  6. 6L'Occitane31.6%
  7. 7Nuxe31.6%
  8. 8Estée Lauder26.3%
  9. 9Filorga21.1%
  10. 10Patyka21.1%

For the same customer, ChatGPT has a dermatological reflex (La Roche-Posay 52.6%, Avène 42.1%, Vichy 36.8%), while Gemini thinks premium, experiential care (Clarins 78.9%, Caudalie 73.7%, Lancôme 57.9%).Two readings of the same customer: a brand that does not speak clearly to both AIs only exists for part of its potential customers.

Ranking: Fragrance gift set

ChatGPT
  1. 1Dior60%
  2. 2Guerlain53.3%
  3. 3Chanel46.7%
  4. 4Yves Saint Laurent46.7%
  5. 5Lancôme40%
  6. 6Yves Rocher20%
  7. 7Chloé20%
  8. 8Calvin Klein13.3%
  9. 9Nina Ricci13.3%
  10. 10Giorgio Armani13.3%
Gemini
  1. 1Lancôme80%
  2. 2Guerlain80%
  3. 3Dior66.7%
  4. 4Chanel66.7%
  5. 5Yves Saint Laurent53.3%
  6. 6Diptyque40%
  7. 7Hermès33.3%
  8. 8Sephora26.7%
  9. 9Marionnaud26.7%
  10. 10Prada26.7%

Fragrance is the only universe where the big houses lead both AIs, but not in the same order: Dior leads on ChatGPT (60%), Lancôme and Guerlain co-lead Gemini (80%).Even when awareness works in their favour, brands cannot take their place for granted: Lancôme, 5th on ChatGPT, is 1st on Gemini.

Key takeaway. Leading on one AI guarantees nothing on the other. An AI visibility strategy has to speak to both ChatGPT and Gemini.

What about your brand?

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